Niacin (Vitamin B-3) is an essential B-group vitamin necessary for good health.*

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Niacinamide (Vitamin B-3) is a form of niacin, a water soluble B-vitamin. It is a derivative of niacin that does not cause the “flush” normally associated with taking high doses of niacin. Niacinamide is readily converted into the bioactive forms of niacin, NAD+, NADH, NADP, and NADPH, which are vital cofactors in cellular energy production and are critical for the maintenance of DNA stability.*

Niacinamide and niacin are two different forms of vitamin B-3. Niacinamide does not cause a niacin flush.

Natural color variation may occur in this product.

Niacinamide (Vitamin B-3) is a form of niacin, a water soluble B-vitamin. It is a derivative of niacin that does not cause the “flush” normally associated with taking high doses of niacin. Niacinamide is readily converted into the bioactive forms of niacin, NAD+, NADH, NADP, and NADPH, which are vital cofactors in cellular energy production and are critical for the maintenance of DNA stability.

PABA (Para-Aminobenzoic Acid) is found in food such as grains, eggs, milk and meat. It is a precursor of folic acid and may be used by our gut microbiota to produce folic acid.*

Pantethine is a highly absorbable and biologically active form of pantothenic acid (vitamin B-5). Pantethine is a precursor in the formation of coenzyme A (CoA), an essential cofactor for lipid, carbohydrate, and protein metabolism.* Pantethine also helps to support proper cholesterol production and fat storage in the liver, which can help to promote healthy body fat distribution.* It has been shown in clinical studies to assist in the maintenance of already healthy serum lipid levels for the support of a healthy cardiovascular system when used in conjunction with a healthy diet.*

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Vitamin B-1, also known as thiamin, is a member of the B-vitamin family that is naturally found in cereal grains, beans, nuts, eggs, and meats. Thiamin is involved in numerous body functions, including nervous system and muscle functioning, the flow of electrolytes in and out of nerve and muscle cells, carbohydrate metabolism, and the production of hydrochloric acid, which is necessary for proper digestion.

Looking to jump-start your day with a shot of energy?  NOW^® B-12 is a powerful blend of vitamin B-12 and other B vitamins for cellular energy utilization.* With B-complex vitamins, and an energizing 10,000 mcg blast of vitamin B-12, this advanced energy formula will keep you at the top of your game!*

We’ve carefully formulated the nutrient profile in NOW^® B-12 10,000 mcg Shots in order to keep you sharp, focused, and fired-up for hours!*

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Vitamin B-12 (cobalamin) is a water soluble vitamin necessary for the maintenance of a healthy nervous system and for the production of energy from fats and proteins.* Vitamin B-12 is also essential for the synthesis of DNA during cell division and therefore is especially important for rapidly multiplying cells, such as blood cells.* While B-12 is stored in the liver, dietary sources are of animal origin only (meat and dairy). Therefore, supplementation with B-12 may be especially important for strict vegetarians. This product provides vitamin B-12 in three forms, including the two readily available and activated co-enzyme forms, methylcobalamin and dibencozide.

Natural color variation may occur in this product.